Social media marketing is the use of social media platforms in order to reach out to your target audience to build your brand, increase sales, and drive website traffic. This involves posting great content on your social media profiles, listening to and engaging your followers, monitoring your results, and running social media advertisements. The prime social media platforms currently are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
Although social media marketing is extremely important in the very first place, it’s also the biggest objection I hear from businesses on why they’re not on social media.
So Here’s why I suggest every business should be using social media marketing.
Find Your Target Audience
There are over two billion people on social media every day and the average person spends three to four hours per day on social media. They’re on social media connecting with their families and friends, reading the latest news trends, and following their favorite celebrities and they’re discovering new ways of life including connecting with helpful and exciting brands. So if your customers and potential clients are on social media, then you need to be visible there too. You can build authentic relationships and trust with your customers. Social media management is a two-way communication outlet. You can push out messages to your audience that they can then respond to in real-time
Option to Measure and Track
With most advertising, you have no idea what your audience is thinking when they see your content. You don’t even know if they actually saw your Ad, you really don’t know how well people are receiving your messages. You don’t know if they like it or dislike it if they’re engrossed or not engrossed. It’s only one-way communication. Social media management on the other hand allows you to have a conversation with your audience. You can deepen your engagement with people who love your content and you can address customers who may be upset with your content, or maybe they’re just mad at you in general. The bottom line is, this two-way communication stream with your audience not only strengthens your relationship with them but it builds trust and we know that people buy from people they like and trust. It’s already been proven that people are 70 percent more likely to buy from companies they already follow on social media. When they engage with you on social media it’s important that you understand this concept because it’s also related to the biggest objection that I hear from businesses on why they’re not on social media management. So let’s drill into this a little bit more. Before my clients start seeing sales from social media, they always ask me “what’s the point of a follower? Why should I care if someone likes my posts?” or they’ll say “I’m a bottom-line guy. I only care about sales. I don’t care about likes. I know I don’t care about followers.” So, this is like saying “I want a six-pack but I don’t want to exercise”. There’s a proven process to make social media work and the businesses that truly understand it are the ones who are reaping the benefits. The truth is that likes and followers are what creates website traffic and sales; and in order to get those sales, you need to understand the importance of frequency and the power of engagement. When someone likes your post, what’s going through their mind at that exact moment at its core? A like is a favorable emotional reaction triggered by your content. Likes are so powerful because they trigger positive emotional reactions from your customers.
Frequency and Right Platform
Let’s talk about frequency now. The more times you can get your audience to like your content the more they will like you, the more they will trust you, the more they will be willing to buy from you. So what exactly I am saying is – social media management is only successful when people like your content, and like your content often. If you understand these two things you can make your audience fall in love with your company through social media, but in order to do this you must do a few things. You have to be present, You have to be likable, and you have to reach the people that you intend to reach. Then and only then will transactions follow. Let’s talk about how to accomplish this. The very first step is to build and understand your customer avatar. . You need to understand what they like and dislike in order for you to create content that they like. The second step is to select the key social media platform that the majority of your customers are on. Now there are some most common platforms out there like Facebook and Instagram. Over 1 billion people use these platforms every day. When it comes to other platforms you will need to study the demographics a little more to determine where you need to be. For example, Pinterest is mostly used by women, LinkedIn is mostly used by professionals, and Twitter is used by people who like tweeting. There’s a lot that goes into this stuff and you need to ultimately choose platforms that your customers are on.
You can Optimize your Social Media Handles for best results
Once you’ve selected the best platforms, the next step is to start creating your social media profiles. You need to ensure that you carefully do this. You will have to choose a username that accurately represents your company and make sure that you design your profile professionally. As the old saying goes, first impressions can make or break you, and the quickest way to not be liked on social media is by being ugly. So put yourself out there in the best manner possible. Also, be intentional about what your brand and company are about in your description. Tell people what your mission is, or more about what you do, and most importantly be sure to include your contact information and links to your website. Once you’ve done this, you’re set to start creating content on your social media profiles. Now content is king, so you need to make sure that you take this step seriously. People consume hundreds of content pieces on a daily basis and they’re only engaging with messaging. That is interesting! but what is meant by interesting? Interesting is informative, it’s funny, it’s entertaining, it’s helpful. So be interested once you’ve defined how you’re going to do that. Address your messages with beautiful media and strong copywriting. Use high-resolution images, graphics, and videos whenever possible to get the most engagement, and use effective copywriting techniques to wheel people in.
Paid Advertising can change the game for you
One of the last and most important things to do is to make sure that people see your content. So you’re present and likable, but nothing works if you’re not reaching people with the content that you’re creating. You need to grow your followers and engagement in order to be successful at social media management. I can tell you a ton of organic and free ways on how to do this, but the truth is organic reach is very slow and largely inefficient on social media. Organic reach is practically dead. In order to reach people today, you’re going to have to pay. You’re either going to have to sponsor your posts through social media
advertising or pay influencers with tons of followers to promote your page. But either way,
you’re going to have to pay if you want to win. But when done correctly you will reach thousands of people and gain tons of followers. You won’t have to pay as much overtime to reach your desired audience, once they’re following you.
If you found this blog helpful in any way for your business and would like to have a chat with us, please connect with us for a free consultation.